PRIVACY POLICY
Effective Date: August 13, 2026
Last Updated: August 13, 2026
Velvet Leash Co. (“Velvet Leash,” “Company,” “we,” “us,” or “our”) respects your privacy and recognizes that our clients entrust us with information not only about themselves and their pets, but in some circumstances about their homes, travel schedules, emergency contacts, and household routines.
This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit
velvetleashco.com
(the “Website”), communicate with us, inquire about our services, become a member or client, or otherwise interact with Velvet Leash.
By using the Website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy.
INFORMATION WE MAY COLLECT
The information we collect depends on how you interact with Velvet Leash.
A. Information You Provide Directly
We may collect information such as:
Your name;
Email address;
Telephone number;
City, neighborhood, and general service location;
Mailing or service address when necessary to provide services;
Information submitted through consultation, inquiry, membership, onboarding, or contact forms;
Requested service dates and travel-related scheduling information;
Communications you send to us by email, telephone, text message, website form, social media, orother means;
Membership and account information;
Billing, transaction, and payment-related information;
Information about your pets, including names, species, breed, age, routines, temperament, feedinginstructions, medication instructions, health considerations, behavioral information, and carepreferences;
Veterinarian and emergency veterinary information;
Emergency-contact information;
Household information reasonably necessary to perform in-home pet-care services, including accessinstructions, alarm or entry information, authorized persons, household routines, and disclosedsecurity cameras or monitoring devices;
Photographs or videos of pets or other content you voluntarily provide or authorize us to create or use; and any other information you choose to provide.
Please avoid providing sensitive information that Velvet Leash does not need to provide or administer its services.
B. Payment Information
Payments may be processed through third-party payment or financial-service providers.
When a third-party provider processes a transaction, that provider may collect payment-card, bank-account,billing, or authentication information directly from you. Velvet Leash may receive transaction informationsuch as your name, payment status, payment amount, transaction date, or limited payment-method details.
Third-party payment providers maintain their own privacy and security practices.
C. Information Collected Automatically
When you visit the Website, we or our technology providers may automatically collect certain technical information, including:
Internet Protocol (“IP”) address;
Browser type;
Device type;
Operating system;
Pages viewed;
Date and time of visits;
Referring website or source;
Approximate geographic information derived from an IP address;
Website interactions; and
Cookie, analytics, or similar technology information.
This information may be used for website operation, analytics, performance, security, troubleshooting, and improvement.
COOKIES AND SIMILAR TECHNOLOGIES
The Website may use cookies, pixels, analytics tools, or similar technologies to operate the Website, remember preferences, understand Website usage, protect against fraud or misuse, and improve our services.
Your browser may permit you to block, delete, or restrict cookies. Some Website functionality may not operate properly if certain cookies are disabled.
Where applicable law requires consent or provides an opt-out right for particular technologies, Velvet Leash will endeavor to honor those requirements.
Because there is not currently a universally accepted standard governing browser-based “Do Not Track” signals, the Website may not respond to all such signals. We will honor legally required preference signals where applicable.
HOW WE USE INFORMATION
Velvet Leash may use information for legitimate business purposes including to:
Respond to inquiries and consultation requests;
Determine whether Velvet Leash is an appropriate fit for a prospective client;
Establish and administer memberships;
Schedule and provide pet-care and house-sitting services;
Create and maintain client and pet-care records;
Assign and coordinate appropriate pet-care personnel;
Communicate regarding bookings, pet care, scheduling, billing, memberships, emergencies, andservice matters;
Process transactions and maintain accounting records;
Provide updates concerning pets while services are being performed;
Communicate with veterinarians, emergency contacts, or other authorized persons when reasonablynecessary for animal welfare or service delivery;
Maintain the safety and security of pets, clients, personnel, homes, and Company systems;
Prevent fraud, misuse, unauthorized activity, or security incidents;
Operate, maintain, analyze, and improve the Website and Velvet Leash services;
Maintain business, insurance, tax, accounting, and legal records;
Enforce agreements and Company policies;
Resolve complaints or disputes;
Comply with court orders, subpoenas, governmental requests, insurance requirements, or otherlegal obligations; and
Protect the rights, property, welfare, and safety of Velvet Leash, our clients, our personnel, pets inour care, or others.
HOW WE MAY SHARE INFORMATION
Velvet Leash does not sell personal information for monetary consideration.
We may disclose information when reasonably necessary for the purposes described in this Privacy Policy, including to:
Pet-Care Personnel
Information necessary to perform an assignment may be shared with Velvet Leash personnel or pet-care specialists who require the information to provide or coordinate services.
Such information may include pet-care instructions, contact information, service location, household access instructions, emergency information, and other information reasonably necessary to perform the assignment safely and professionally.
Service Providers
We may use third parties to support our operations, including providers of:
Website hosting;
Email and communications;
Payment processing;
Accounting and bookkeeping;
Client or business-management systems;
Data storage;
Analytics;
Scheduling;
Background-check or personnel-management services;
Information technology; and
Professional services.
These providers may receive information necessary to perform services on our behalf.
Veterinarians and Emergency Contacts
When reasonably necessary for an animal’s health, safety, or welfare, or when authorized through our client agreements or instructions, we may communicate relevant information to a veterinarian, veterinary hospital, emergency contact, pet owner, authorized household representative, or other appropriate person.
Legal, Safety, and Regulatory Purposes
We may disclose information when we reasonably believe disclosure is necessary to:
Comply with applicable law;
Respond to lawful governmental requests;
Comply with subpoenas, court orders, or legal process;
Investigate fraud or unlawful activity;
Protect the safety or welfare of a person or animal;
Establish, exercise, or defend legal claims; or
Protect Velvet Leash’s rights, property, systems, clients, personnel, or operations.
Business Transactions
If Velvet Leash is involved in a merger, acquisition, financing, reorganization, sale of assets, business transition, or similar transaction, information may be disclosed as part of that transaction subject to applicable law.
At Your Direction
We may disclose information when you request, direct, authorize, or consent to the disclosure.
- PET, HOME, AND ACCESS INFORMATION
Because Velvet Leash provides in-home pet-care services, certain information we receive can be especiallyimportant from a privacy and security standpoint.
Velvet Leash endeavors to limit access to home-entry instructions, alarm information, access codes, petmedical instructions, travel schedules, and similar operational information to persons who reasonably needthat information to perform or administer services.
Clients are responsible for providing accurate information and promptly informing Velvet Leash whenaccess instructions, emergency information, authorized persons, pet medical information, or otherimportant information changes. - MARKETING COMMUNICATIONS
If you choose to receive promotional email communications from Velvet Leash, you may unsubscribe usingthe unsubscribe mechanism included in the communication or by contacting us.
Transactional and service-related communications—including booking, membership, billing, safety, or pet-care communications—are not considered promotional communications and may continue whenreasonably necessary to administer your relationship with Velvet Leash.
Providing a telephone number through the Website does not, by itself, constitute consent to receiveautomated marketing text messages where separate consent is required by law. - DATA RETENTION
Velvet Leash retains information for as long as reasonably necessary for the purposes for which it was collected, including to:
Maintain an active client or membership relationship;
Provide services;
Maintain appropriate pet-care and business records;
Complete transactions;
Comply with tax, accounting, insurance, contractual, and legal obligations;
Resolve disputes;
Protect against fraud or misuse; and
Establish or defend legal claims.
Retention periods may therefore vary depending on the nature of the information.
When information containing protected personal information is no longer reasonably required, VelvetLeash will endeavor to dispose of or destroy it in a manner consistent with applicable law. - INFORMATION SECURITY
Velvet Leash uses reasonable administrative, technical, and organizational measures intended to protectinformation from unauthorized access, disclosure, alteration, loss, misuse, or destruction.
No website, electronic transmission, storage system, email service, or digital platform can be guaranteed tobe completely secure. Accordingly, Velvet Leash cannot guarantee absolute security.
Clients should avoid transmitting highly sensitive access credentials or financial information throughunsecured communications when a more secure method has been provided.
If Velvet Leash becomes aware of a security incident involving information for which notification is requiredby law, Velvet Leash will provide legally required notifications in accordance with applicable law. - NORTH CAROLINA PRIVACY AND DATA-SECURITY COMPLIANCE
Velvet Leash is based in North Carolina and intends to handle covered personal information in accordancewith applicable North Carolina privacy, consumer-protection, data-disposal, and security-breach laws.
This includes maintaining reasonable practices for protecting covered personal information and respondingto qualifying security incidents as required by applicable law.
Nothing in this Privacy Policy limits any non-waivable rights available to a consumer under applicable law. - YOUR PRIVACY CHOICES
You may contact Velvet Leash to request that we:
Provide information about personal information we maintain about you;
Correct inaccurate contact or client information;
Update pet-care or household information;
Delete certain information when retention is no longer reasonably necessary;
Stop sending promotional communications; or
Address a privacy-related concern.
Some information cannot reasonably be deleted immediately because Velvet Leash may need to retain it forcontractual, financial, insurance, fraud-prevention, safety, legal, or recordkeeping purposes.
We may take reasonable steps to verify the identity of a person making a privacy request before providing,correcting, or deleting information. - PRIVACY RIGHTS UNDER OTHER STATE LAWS
Residents of certain U.S. states may have additional privacy rights under their state law, which may includerights to access, correct, delete, or obtain a copy of certain personal information or to opt out of particulardata-processing activities.
The availability of these rights depends upon the applicable law and whether that law applies to VelvetLeash.
Where legally required, Velvet Leash will process qualifying privacy requests in accordance with applicablelaw. - CHILDREN’S PRIVACY
The Website and Velvet Leash services are intended for adults and are not directed to children under 13years of age.
Velvet Leash does not knowingly solicit or collect personal information online from children under 13. If welearn that information has been collected from a child under 13 in circumstances prohibited by applicablelaw, we will take reasonable steps to delete it. - THIRD-PARTY WEBSITES AND SERVICES
The Website may contain links to third-party websites, payment services, social-media platforms, schedulingservices, or other third-party resources.
Velvet Leash does not control the privacy practices, security, content, or terms of those third parties. Yourinteraction with a third party is governed by that third party’s policies. - INTERNATIONAL VISITORS
Velvet Leash operates in the United States. If you access the Website from outside the United States,information you provide may be processed and stored in the United States, subject to applicable law. - CHANGES TO THIS PRIVACY POLICY
Velvet Leash may update this Privacy Policy periodically to reflect changes in our practices, technology,services, or legal obligations.
The revised policy will be posted on the Website with an updated “Last Updated” date. Material changesmay also be communicated by additional means when required by law.
Your continued interaction with the Website after an updated Privacy Policy becomes effective is subject tothe revised policy. - CONTACT US
Questions, concerns, or requests concerning this Privacy Policy or Velvet Leash’s privacy practices may be directed to:
Velvet Leash Co.
Winston-Salem, North Carolina - Telephone: (336) 444-2935
Email: [email protected]
Website: velvetleashco.com
If you prefer to make a privacy request in writing, please identify the request as a “Privacy Request” so that it can be directed appropriately.